![]() ![]() So, with that said, to conduct a fair comparison between these two brands we would have to first take into consideration the value of what Glashutte Original watches bring to the table at their price point, and leverage that against what you get from a Lange watch at a much higher price point. Glashutte Original is considered upper-mid luxury whereas A Lange & Sohne is more of a high-end legendary brand up there with the likes of Patek, Vacheron, and AP each capable of producing grand complications watches. A Lange & Sohne VS Glashutte OriginalĪccuracy | Brand | Value | Craftsmanship | History | Horology | Price | Resale Value Brandįor starters, these two brands are in completely different leagues. Today we’ll compare the two most respected brands from this region. While this area is only home to about 7,000 people, the amount of fine luxury watches that are produced there is more difficult to calculate. The Saxony region of Germany is the fountainhead of precision German watchmaking and the heart of the action is in a small hamlet called Glashütte in Sächsische Schweiz-Osterzgebirge. ![]() And, despite the current downturn in fine watch sales, partly due to turbulent economies, Scheufele’s quiet nerve and steely vision have proved a winning combination.As soon as you venture slightly outside of Switzerland you’ll find out that there are quite a few incredible watchmakers that are not Swiss. Informed by Scheufele’s inherently classic design sensibilities and eye for technical excellence, they remain the alternative choice for aficionados reflecting the suave qualities of the man who has shaped them. L.U.C, meanwhile, boasts 11 base movements and 87 variations and creates around 5,000 timepieces a year. Today it makes up to 20,000 movements a year. ‘But watchmaking at this level demands a long-term view and we were, after all, well placed to underline our legitimacy in haute horology.’ By 2009, Scheufele had also established Chopard’s Fleurier Ebauches manufacture, now producing Chopard mainline brands, such as the Mille Miglia, on a more high-volume scale. ‘We knew that starting almost from scratch was a huge task,’ says Scheufele. He found a concentrated skill-base ripe for revival, and the notion of an in-house production facility was seeded. Scheufele, whose mantra is ‘quality craftsmanship, quality communication, quality time and quality of life’, saw a place for a unique Chopard offering within it.Īfter a tip-off from his co-president sister, he ventured to Fleurier in the Neuchâtel region, where, in 1860, Louis-Ulysse Chopard (hence the L.U.C name) had started the business. But Scheufele could see an emerging trend – the new connoisseur consumer movement the start of the luxury goods industry as we know it. At the time, Chopard’s core quartz watch business – which, like most Swiss brands of the time, relied on specialist contractors to produce and assemble its watches – was on the up. ![]() Yet generations of skilled watchmakers remained unemployed, leaving parts of the Swiss Jura resembling ghost towns. The Swatch Group had started the revival with high-volume, low-price exports and savvy marketing strategies for its luxury brands. In the early 1990s, the traditional Swiss watch industry was still clawing its way back from the quartz watch crisis of the 1970s and 1980s. Co-president of the Chopard Group and creator, 20 years ago, of its haute horlogerie strand L.U.C, it was not the success of his family business that afforded him the idea of creating a high-watchmaking business, but the mournful echoes of failure, albeit not his own. By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.Ĭlassic-car lover, contemporary art collector, wine aficionado… the character traits are perfectly in order, but Karl-Friedrich Scheufele is not quite the old-fashioned watch-brand boss he seems. ![]()
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